E173 – Patty Block
Growing up, my mom made these fabulous cookies. The whole house smelled good, the cookies were warm and gooey – I mean these were seriously good cookies – and my entire life, I watched my mom eat the broken cookies.
It wasn’t until I was a teenager that I finally thought to ask, “Mom, why do you only eat the broken cookies? Do they taste better?” She just laughed and said, “No, I eat the broken cookies so you can have the whole ones!”
Not too long ago, I came across a shocking statistic: 62% of women rely on their businesses for their primary income, yet 88% of these businesses generate less than $100,000 in annual revenue. That’s when it hit me and that image of my mom eating the broken cookies popped in my head: that’s what we, as women, are doing in our businesses! We eat the broken cookies and everyone else – our clients, our staff, our families – gets the whole cookie.
The Broken Cookie Effect(TM) is what I call this false belief that we can’t serve others and make a lot of money – somehow that you can’t do both.
Since 2006, I have worked with women business owners who are experts in their fields, empowering them to generate more revenue with less stress, and work smarter, not harder.
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