S5E51 – Hugh Massie
Show Notes
About Hugh Massie:
Hugh Massie is the Executive Chairman and Founder of DNA Behavior International – the Behavior and Money Insights Company. As a widely recognized Titan 100 CEO and Behavioral Solutions Architect, Hugh helps growth-minded leaders create an Exponential Future by developing a 109 (ten to the power of 9) Quantum Leap Growth Mindset and by building a plan for over 1 billion people impact. With that framework, he addresses every opportunity and challenge through a behavioral lens.
DNA Behavior Story
Through his journey as a CPA, wealth manager, and entrepreneurial business leader, our Executive Chairman and Founder, Hugh Massie, noted that people would often make the same mistakes when making stressful decisions. He looked to science for a solution that would uncover the hard-wired patterns of behavior that drove those decisions.
The result of this vision was the founding of DNA Behavior International in 2001 as a behavioral sciences technology (BeSci Tech) business, which is now widely known as the “The Behavior and Money Insights Company.”
The goal of this new venture was to discover, measure, and manage the hidden influences of behavior and money attitudes in business and beyond. Employing the principles of behavioral science, Hugh found a way to uncover the unique behavioral identity of an individual, then align them for better decision-making and an enhanced relationship with people and money.
As a “reformed accountant” and money energy pioneer, he knew that this new level of self-awareness would make an exponential impact on the way people live, operate, interact, decide, invest, and do business. Most importantly, though, he realized that the result would reduce stress and infuse people with fresh energy and improved wellness.
Today, DNA Behavior helps a multitude of growth-minded leaders build people-centric businesses. Our BeSci Tech-enabled solutions allow clients to provide exceptional employee and client experiences at scale.
Connect with Hugh:
*Intro and outro music are from an original piece by
Carl Zukroff of The Blue Hotel